RentMyCloset set out with a simple concept:  why buy when you can borrow?  RentMyCloset chose WebCenter based on innovative marketplace functionality that allows renters and lenders on the site to connect, share their closets, and make money renting their collection--RentMyCloset facilitates the transaction and charges a small percentage fee, the rest goes to the renter.  Mobile optimization was also key, and the final site offers stunning graphics and low friction transactions to make the process fun and easy.