Published Date 9/29/12 7:10 AM
The mission at YURBrands is to create a repeatable apparel brand enterprise. COSM Constellation provides the engine for the technology and processes to automate, integrate, and promote multiple sites under user control for fast time to market, lower costs, and content reuse across mutilple channels / devices.
The enterprise build-out included integrating an apparel ERP system with the eCommerce database for multiple boutique sub-sites (user configurable content and design), deployment of WebCenter Collaboration Portal and Web Content Management (WCM), processing transactions from automated credit card processing (PayPal) through to accounting, CRM+ for marketing and sales cycle automation, CallCentral for business VoIP phone system, and CloudNAS for cloud backup and disaster recovery. In addition, the Constellation visual integration tool was used to build adapters to synchronize data / documents across backend, ERP, email marketing, CRM, accounting, website, and mobile.
"WebCenter allows me to edit the content of my internal and external sites, make design changes, manage documents, and collaborate with my team—at the office, at home, or on my iPad. It takes out the complexity of the web and puts me in control." - Mike Easley, CEO YURbrands
Benefits of the system include reduction in sub-site license fees (saves up to $138,000 over 3 years), reduction in HW/SW costs on Constellation Cloud (80% savings vs. traditional), lower consulting fees with self service web content management, customer affinity with specialized sub-sites (under centralized control / cloning), and best-in-breed solution from ERP to eCommerce.